Data description

A cereal company is investigating the effectiveness of a TV advertisement for a new product called Cocoa Crunch. After showing the advertisement in a particular community for one week, they randomly sampled seventy-one adults exiting a local supermarket.

They were asked

·    whether or not they bought Cocoa Crunch (Bought)

·    their household income (in thousands of dollars) (Income)

·    whether or not they had children (Children)

·    whether or not they viewed the advertisement (ViewAd)

Data: CerealAd.MTW (available in the Sample Data folder).