Minitab calculates the predicted responses using the global solution variable settings. The predicted responses are the responses that you can expect if the global solution variable settings are used.

For the predicted responses, the confidence interval (CI) is a range of values that is likely to contain the event probability for a selected combination of variable settings.

For the cereal data, the global solution variable settings are Children = Yes and ViewAd = Yes.

The predicted response indicates that, according to the fitted model, the probability that a customer will, on average, buy the cereal when these characteristics are true is 0.5556.

The confidence interval indicates that the range of likely values for the probability is from 0.3691–0.7276. These results are imprecise. The company should conduct additional experimentation and/or use a larger sample size if the company needs more precision.